The Doritos #BoldStage–and its towering 50-foot vending machine–will return to SXSW this year. But it’s going to be bigger than ever before.
Doritos has tapped Lady Gaga to headline its music events in SXSW in Austin, TX. Gaga, who released ARTPOP in November 2013, will play an intimate, exclusive show for 2,000 fans at Stubb’s BBQ on Thursday, March 13. Dubbed the Born This Way Foundation Night at the Doritos #BoldStage, this is the only night that the Doritos #BoldStage will be at the intimate Stubb’s venue, and the only way for fans to gain access into the concert is to complete a Doritos “Bold Mission.”
The performance will take place at 11/10C, and will be live-streaming right here on Fuse.tv. The performance will be broadcast on air on Saturday, March 29, at 10/9C on Fuse.
Gaga herself announced the first Bold Mission, dubbed #BoldBravery. Fans who want to attend must share a picture or video on Twitter, Instagram or Vine that expresses individuality through a bold action. More details about the first mission and further missions can be seen here.
“I believe that being an individual is the boldest thing you can do,” Gaga said in a press release. “I can’t wait to see all creative, generous, brave and individual acts my fans take to gain access to the show.”
Tune in Thursday, March 13 at 11/10C on Fuse.tv to stream Lady Gaga’s performance on the Doritos #Boldstage live. If you miss it or want to experience the show again, check out the broadcast premiere on March 29 at 10/9C on Fuse. And be sure to keep up with all of our coverage from SXSW 2014.